Australia's FCAI raises awareness of faulty airbags with help from The Monkeys and Accenture

Vehicle owners can enter their vehicle registration number on the website to ascertain the safety status of their airbags.

The Federal Chamber of Automotive Industries (FCAI) has launched a campaign to encourage Australian vehicle owners to check if their vehicle still has a faulty Takata airbag,

According to the FCAI, it is a concern that as many as two in every seven vehicles in Australia built from 1999 onwards, have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers.

To encourage vehicle owners to check the status of their airbags, Accenture Interactive-owned creative agency The Monkeys created a campaign called ‘Don’t Die Wondering’ for FCAI. The campaign leads vehicle owners to a website built by Accenture, where they can enter their vehicle registration number to ascertain the safety status of their airbags. This is one of the first projects that so clearly shows The Monkeys and Accenture working together since the acquisition.

“We are pleased to be working with The Monkeys and Accenture Interactive on this important program to raise public awareness about defective Takata airbag inflators,” said FCAI communications manager, Peter Brewer.

“This campaign generated a number of challenges, not the least of which was a requirement to be brought to market in a highly accelerated timeframe, with input from multiple key stakeholders. We believe it to be a powerful and provocative message to encourage as many people as possible to check whether their vehicle is affected by this recall.

“The campaign delivers a key safety message and avenue for all motorists. Working in partnership with our affected automotive brands, the FCAI will continue to do all it can to ensure people affected by this recall make contact and have their Takata airbags replaced.”

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