Ruder Finn expands healthcare capabilities with RLA Collective acquisition
Ruder Finn has acquired RLA Collective, an integrated marketing agency specializing in health and wellness, including over-the-counter (OTC), nutritional supplement and medical device brands in North America.
Ruder Finn dives further into the health and wellness space with RLA Collective acquisition.
RLA, an upstate NY-based agency with over 20 years in consumer and pet health, was picked up for its ability to combine digital and traditional tactics for brands in the space looking to approach consumers who find themselves purchasing supplements and OTC medication in both physical retail and e-commerce spaces. Among its clients are: Cold-Eeze, Curad, PediaCare, Sea-Band and Viactiv to Oxy Acne, ROHTO, Vagisil, Balmex and Cepacol.
Robin Russo, RLA’s founder, chief executive and partner, and president Alyson O’Mahoney, will share co-managing director roles for Ruder Finn. Its 11 staffers, including Russo and O’Mahoney, have operated in both its Pleasantville office and Ruder Finn’s NY headquarters.
Kathy Bloomgarden, Ruder Finn’s chief executive officer, said in a statement: ““The acquisition of RLA Collective will enhance our integrated healthcare marketing offerings, utilizing the latest in digital marketing technologies to reach niche health consumers.”
Robin Russo added: “RLA has incubated some of the latest technologies and platforms for optimized OTC brand marketing that can be tied to sales. We are thrilled to bring our deep understanding of and success in marketing OTC products, including, FDA/FTC/HIPPA-compliant, sales-driven marketing strategies to Ruder Finn, with its many advanced resources and prestigious global healthcare client roster and expertise. We are looking forward to doing great things together.”
This announcement followed the launch of Ruder Finn’s new healthtech specialty practice called Bloom Health, as well as its own proprietary real-time social analytics tool, called Beacon.