Ads We Like: Royal Caribbean challenges Instagram satirist Celeste Barber to recreate a holiday at home
Famed for mimicking the most ridiculous social media posts from celebrities and models, Celeste Barber has now been challenged by Royal Caribbean to try and recreate its holidays at home.
The #cruisechallengeaccepted is a play on Barber’s own #Celestechallengeaccepted, in which she recreates poses and posts by beautiful Instagrammers, adding a satirical level of reality to them.
The aim of the campaign is to show Australians that cruise ships themselves can be a holiday for families, with Barber running through the different features of the boats. When Barber fails to recreate the experiences on dry land, she eventually decides to book a cruise herself, exhausted from the effort it has taken to try and do it at home.
Barber, said: “How could I resist this challenge? On a Royal Caribbean cruise, you have so many great activities all in close proximity. I was totally up for the challenge of attempting to do all the awesome things you can do on a Royal Caribbean cruise but doing them all in one day on dry land.”
During the film, she attempts onboard activities such as skydiving, a surf machine and a robotic bar.
Kathryn Valk, director, sales and marketing at Royal Caribbean, said: “The #cruisechallengeaccepted social series with Celeste Barber does a great job at showcasing the endless experiences that provide incredible entertainment and value to families onboard our ships. We thoroughly enjoyed partnering with Celeste to prove that everything is more fun and accessible onboard a Royal Caribbean cruise.”
The campaign was created by whiteGREY, after the agency won the business at the start of the year. The agency has been handed the remit of developing the brand's full digital strategy.
