Huge has promoted Alex Pym to managing director in London as previous incumbent Mark Manning takes up a new role with the digital agency in the US.
Manning, who has been with Huge since 2016, has relocated to San Francisco to run the IPG-owned agency’s Google account.
His move has presented an opening for Pym, who was previously vice-president of marketing and business development EMEA, to step up and lead the agency's European base in London.
Pym joined Huge two years ago from SapientNitro and will now be responsible for growing Huge's footprint in Europe while overseeing existing clients such as Nike, P&G, Morgan Stanley, Hugo Boss and The Economist.
He will do so alongside executive creative director Wayne Deakin, who arrived from AKQA London earlier this year.
“Our ability at Huge to deliver transformative experiences for Europe’s most ambitious brands has created fantastic growth opportunities in the region, and I am massively excited to spearhead this continued expansion,” Pym said.
Brooklyn-based Huge opened its London office in 2011 and today has more than 1200 staff working across 12 offices throughout North America, Europe, Asia and Latin America.