BlueGlass London rebrands to become Re:signal

SEO and content marketing agency BlueGlass London has rebranded and will now be known as Re:signal.

The rebrand applies only to the agency’s London-based operations, with offices in Zürich and Tallinn continuing to use the BlueGlass name in their respective markets.

Kevin Gibbon’s, co-founder and chief executive office, said: “I’ve spent a lot of time researching the future of search and it’s become clear that human behaviours are shifting. Our thinking needs to adapt. We need to make sure our clients are the best answer to a query, irrespective of the device or platform, whenever or wherever it's being used.

“Our new name, Re:signal, aims to show that by building relevancy and authority within our clients' content, we are sending all the right signals to search engines and users alike. Re:signal is unique to us, and it’s a brand we’re really excited to call our own ahead of our next chapter.”

Re:signal works with clients including Expedia, Auto Trader and Compare the Market.