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Yext hands businesses full control over their data with Amazon Alexa partnership

Yext hands businesses full control over their data with Amazon Alexa partnership

Yext, the knowledge engine, has announced it is partnering with Amazon Alexa to enable businesses to channel digital information directly to the virtual assistant.

The direct line will ensure that consumers will be presented with up-to-date locations, hours of operation and service range straight from the horse’s mouth – thus curtailing the propagation of incorrect information.

Howard Lerman, founder and CEO of Yext remarked: “Today is a quantum leap forward in Yext's mission to give businesses control over their digital knowledge and provide consumers with perfect information everywhere. Amazon has changed the world with its innovative, market-leading voice-enabled devices, the Amazon Echo family of smart speakers, and the Alexa voice service. Now, the tens of millions of consumers who ask Alexa questions can get authoritative answers from a business itself with the Yext Knowledge Engine.”

Marc Ferrentino, chief strategy officer of Yext added: “Amazon’s innovations have driven consumer adoption of voice search exponentially. As a result, businesses must align their brand content to answer specific questions posed by consumers using natural language. With Yext, they can do just that — so that consumers who rely on Alexa can receive the most up-to-date knowledge about their business when and where it matters.”

Alexa's quest for global domination has seen it employ the gruff put downs of celebrity chef Gordon Ramsay to lambast people's cooking skills.

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