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Advertising Wowcher

Wowcher floods summer schedules with 15 TV spots

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By John Glenday, Reporter

July 26, 2018 | 2 min read

Wowcher has fired the starting gun on its summer campaign with the production of 15 TV commercials to showcase the breadth of products available to buy via the ecommerce marketplace.

Wowcher

Wowcher floods summer schedules with 15 TV spots

TV spots ranging from a snappy 11 seconds up to 30 seconds will showcase its full panoply of items and experiences ranging from waxing treatments to beach holidays and trampolines in a succession of films.

Unified under the ‘Things That Make You Go Wow’ banner the budget conscious campaign has been delivered by Space City and employs an all-female cast to resonate with its target audience and spartan studio backdrops.

“Utilising the same studio backdrop as before, the ads sought to imbue creative consistency through the location and editing choices, with the shift in context aiding memorability and response," stated a press release on the campaign.

“Deviating from the previous ads that used an all-male ensemble, the new ads utilised a more visceral creative, with more product engagement - focusing on contrast to boost resonance and response as a result of the proposition posed by Wowcher. “

The promotional material will be aired on a spread of channels including ITV2, Channel 4 and Sky1.

Space City won a competitive pitch for the Wowcher account in October 2017.

Wowcher: Summer by Space City Productions

By Wowcher

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