Coleman encourages people to 'Light Up' through camping and rekindle invisible bonds
Outdoor brand Coleman is encouraging people to connect with each other and light up invisible bonds in the age of abundance and discontent.
Coleman encourages people to 'Light Up' through camping and rekindle invisible bonds / Geometry Japan
The campaign titled 'Light Up' conceptualised by Geometry Japan showcases how camping in nature can bring people together and give them a sense of calm away from the hustle and bustle of the city life.
Geometry Japan will further conduct marketing activities including digital activation and in-store communications.
Ichiro Ota, CEO of Geometry Japan, said: “Coleman's history is said to be the history of gasoline lanterns. We’d like to re-introduce how the brand has evolved and what its symbolic lantern brings to people. Leave the hustle and bustle of the city and put yourself in nature with friends and families.
"Spend time to feel full of yourself. There are no rules or restrictions, just plenty of time for bonding and relaxing. For those feeling empty in this modern society, camping will certainly serve as a positive intervention.”
