The Drum Experience Awards identifies the cleverest, boldest and most original events from around the UK. But what makes a winner? How do you shout from the rooftops that your events and campaigns are brilliant?
Following are five examples of the best of the best of the 2017 winners.
Virtual Aurality: The Bose and Mercedes AMG F1 Team Virtual Garage - Synergy
Sponsorship Activation/Event of the Year
Synergy worked with the Bose and Mercedes AMG F1 Team Virtual Garage team to re-create their garage as a rich and detailed soundscape experience. In doing so, they transported fans closer to the things they love using sound and the power of their imaginations.
John Grant’s North Atlantic Flux: Sounds from Smoky Bay - Curated Place
Cultural Event of the Year
Over the Mayday Bank Holiday in April/May 2017, Curated Place joined forces with Reykjavik based singer- songwriter John Grant to create and curate a four-day music festival exploring the best in sonic creativity. Inviting Nordic and international artists to take over the city the event sat at the heart of the Roots and Routes season of Hull 2017 – UK City of Culture and showcased Curated Place’s unique skills in delivering original artistic events that are open, heartfelt and fun.
Gravity Light - JWT Live
Innovative Activation/Event of the Year
JWT Live partnered with Gravity Light to develop a prototype product and create their first commercial launch. In November 2016, the agency launched a light powered entirely by gravity in Kenya, with an experiential roadshow across 50 rural, off grid communities. This was created using a touring experience combining local musical performances, a story relay and opening a night study space, powered by gravity lights.
Venue Team of the Year
QEII’s team is at the heart of the venue’s success. They pride themselves on delivering exceptional levels of customer service to every event, thanks to the passionate, skilled and driven team. The team delivers over 500 national and international events every year, from conferences and meetings to fashion shows and product launches, at central London’s leading large event venue.
Crossy Roads for Real - JWT Live
Social Media/Digital Activation Integration of the Year
To maintain awareness and relevancy of ‘Have a break, have a KITKAT’, JWT Live engaged with millennial consumers in a new way. They built a campaign on the insight that breaks were becoming increasingly fragmented – away from the traditional ‘stop and do nothing’ break, and becoming breaks that were taken alongside other things, like quickly watching a film on YouTube while on the bus.
Have you created amazing events that should be shouted out about? The Drum Experience Awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.
Sponsors of the awards are Identity and UGCA.