The Drum Content Awards continue to seek the top talent in content marketing and honour the best in modern content marketing and branded entertainment. To do this, we need a top of the line judging panel to debate and determine who will win.
Following are five of our stellar list of 2018 judges:
Tasnim Bhuiyan, head of social content, Oath
Bhuiyan is head of social content for Oath/Tumblr and leads a large number of campaigns for the BBC, Warner Bros, Disney, Amazon, Clinique, Diet Coke and more.
With sixteen years of experience in the industry, she primarily works with influencers and brands as an advisor for good social content practice as well as being an art director and Tumblr influencer.
"I'm honestly really excited to see the level of creativity in this year's entries," she said about the awards. "In an industry that can suffer from constantly bombarding our audiences with information, I'd love to see entries that are thoughtful, user-first experiences that add genuine value to people's lives."
Luke Southern, managing director, Drum
Southern is managing director of Drum, Omnicom’s award-winning content agency that helps brands create their own cultural signals. Prior to Drum, Southern held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music spending the last 17 years communicating the stories of some of the world’s leading entertainment and consumer brands, as well as being a thought-leader and regular commentator on branded content.
On the awards, he said: "In a world where gaining and keeping audiences’ attention is harder than ever before, I’m excited to see and be inspired by outstanding branded content that weaves brands’ messages into the cultural narrative of consumers’ lives in a real and relevant way.
"Branded content that prioritises entertainment, warrants repeat viewing and which audiences ultimately choose to spend time with – and who knows, maybe even money on!”
Katie Ingram, trade marketing and insight director, ESI Media
Ingram is the marketing and insight director at ESI Media, representing the Evening Standard and the Independent brands. Her role is to bring the commercial offering to life for media partners which includes showcasing the catalogue of brilliant content work that is produced by the in-house team, Story Studio.
With extensive experience in strategic sales and marketing in a career spanning TV, out of home and now print and digital, Ingram has always embraced the creativity and innovation available for brands to tell their stories.
As a previous judge for the awards in 2017, Ingram said: "The standard of entries in 2017 was really high, so I am hoping for even better campaigns this year. Campaigns that are exciting, mean something to the consumer and have made a difference to the fortunes of the brand. For me, a cookie cutter campaign that could be picked up and rehashed for someone else isn’t going to be good enough to win."
John Watton, senior director, enterprise marketing, Adobe
Watton leads European marketing for Adobe's enterprise portfolio of creative, document and marketing solutions that empower brands to deliver the best digital experiences. With 25+ years in B2B technology, SaaS and eCommerce marketing he's a regular speaker and blogger on digital marketing.
On why he joined the judging panel awards, he said: "Data is driving amazing insights into building more relevant consumer communications, but it is content that informs, educates and entertains. Put simply, great content equals great marketing. Which is why I’m excited to be judging this year’s Drum Content Awards. We owe it to our profession to shine a light on those doing it well."
Samantha Glynne, vice president, branded entertainment, FremantleMedia
Glynne is global vice president of branded entertainment at FremantleMedia. She is based in London but drives branded entertainment activities for FremantleMedia around the world, working with regional commercial and digital teams to deliver brand strategy, lead key relationships with brands and agencies, and maximise advertiser engagement on TV and digital platforms.
Glynne was formerly managing partner and director of channels at Publicis Entertainment in London and Paris and head of commercial content at North One Television/All3Media.
“Every year, branded content gains more momentum as the advertising and production industries recognise its growing importance," she said. "It’s always inspiring to see great creative and effective work in this area, and The Drum Content Awards are a rally-cry to the industry.”
These awards are sponsored by Tubular.