Lippincott hires R/GA exec Chris Colborn as chief experience officer

Lippincott hires R/GA alum Chris Colborn to oversee innovation practices as chief experience officer / Lippincott

Global creative consultancy Lippincott has hired Chris Colborn as the agency’s chief experience officer.

Previously, Colborn spent two decades at R/GA, founding the IPG agency’s experience design and experience strategy disciplines. Most recently as its chief experience officer, he had helped expanding the agency’s global portfolio as a worldwide creative director.

Upon joining, Colborn has oversight of the agency’s innovation practice, and joins the consultancy’s management team. Lippincott has tasked him to accelerate the firm’s ability to create experiences, products and solutions for its roster of clients.

Colborn, a member of the International Academy of Digital Arts and Sciences since 2006 has been recognized across the design world with honors from the Art Directors Club, AIGA, and Cannes Lions, among others.

Rick Wise, chief executive of Lippincott, said in a statement: “Rick Wise, Lippincott’s CEO, said “Chris excels at uncovering novel whitespace where technology disruption meets emerging behavior. We are thrilled he has joined the Lippincott team not only to grow our Innovation practice, but to help drive continuous innovation across all of our core capabilities.”

Colborn added: “I was attracted by Lippincott's amazing heritage at the intersection of brand strategy and design—we value rigor and craft in equal measure, and that’s never going to change—even as we continuously adapt our offerings to new market realities.

“I’m also excited to act as a bridge between Lippincott and Oliver Wyman. Our investment in Innovation will cut across and exponentially multiply Oliver Wyman’s hard-earned depth across industry verticals, enabling breakout solutions that leverage years of learning, while leaning into the future.”

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