BBDO NY adds Daniela Vojta and Susan Young as ECDs on AT&T

By Kyle O'Brien | Creative Works Editor

BBDO New York


People on the Move article

July 25, 2018 | 3 min read

BBDO New York has named Daniela Vojta and Susan Young executive creative directors to oversee AT&T’s Business Solutions and Corporate advertising. They were most recently executive creative directors at McCann New York. At BBDO, they will report to Matt MacDonald, group executive director for AT&T.

“Daniela and Susan are the kind of creative leaders you don’t often find,” said MacDonald. “They can deliver smart, compelling and engaging work for huge technology brands. They’re passionate about using their talents for good – as demonstrated in their work for ‘March for Our Lives.’ And along the way they happened to make one of the most popular Super Bowl spots of all time. We’re thrilled they’re joining our AT&T group to help build the best integrated media and creative team in advertising.”

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Susan Young and Daniela Vojta

Susan Young (l) and Daniela Vojta are new ECDs at BBDO New York

At McCann New York, Vojta and Young led creative development on Microsoft where, among other things, they spearheaded the Girls in STEM initiative, started the annual Patent Program for Women and helped launch Windows 10 globally. Efforts in support of the ‘March for Our Lives’ also made a difference, while earning five Lions at the recent Cannes Lions International Festival of Creativity.

Prior to joining McCann, the duo worked at Saatchi & Saatchi New York, where they helped launch Tide Pods and create the Tide ‘Miracle Stain’ Super Bowl ad. In addition, their work has been recognized by the One Show, D&AD, Clios, Effies, ADC the Webbys and more.

“Our competitive advantage is the people and talent we have within these walls,” said Greg Hahn, chief creative officer, BBDO New York. “Bringing Daniela and Susan in as new leaders adds to that advantage exponentially.”

Vojta and Young start at BBDO New York this week.


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