Apple unleashes gaming-inspired film to show iPhone’s processing power
Apple is blending fantasy gaming action with the real world in a new spot meant to show off the power of mobile gaming on the iPhone.
Apple promotes strength of gaming on iPhone
The film, called ‘Unleash,’ displays to non-mobile gamers and heavy users alike that gaming enthusiasts trust the iPhone to crush it when it comes to processing power.
‘Unleash’ is an action-packed, visual effects-laden film that highlights the ability of the A11 Bionic chip to maintain peak performance during gaming. Apple, in a release, claims that the A11 Bionic chip is the “smartest and most powerful chip in a smartphone,” so it can handle even the most demanding activities, while keeping strong battery life.
The spot is based on the online game Vainglory, a popular multiplayer online battle arena. As soon as the film’s hero character dAv11d – based on popular Vainglory Reza – opens Vainglory on his phone, viewers are immediately immersed in the world of the game. The real world and the world of Vainglory begin to blend as familiar characters and imagery overtake the real buildings and streets around dAv11d.
Set to the track, Movement by Oliver Tree, dAv11d expertly moves along the streets of Beijing, managing to fight off minions while multitasking real-life activities like texting with friends and chatting with other gamers on YouTube Live. Gamers might even recognize the names of some familiar YouTube Game Streamers.
Apple is also bringing the power of dAv11d to life off-screen for Vainglory fans. When iOS gamers select the Reza character in the game, they have the option to add a dAv11d skin. Vainglory players can also watch the film natively within dAv11d’s ‘Watch Spotlight’ feature throughout the duration of the campaign. Apple and Super Evil Mega Corp, the makers of Vainglory, are also hosting a Today@Apple event at the Union Square store in San Francisco in August.
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