Wunderman looks to shore up data practices with appointment of e-commerce vet Michael Murray

Michael Murray, an e-commerce veteran, joins Wunderman as president, chief marketing officer of its data solutions arm. / Wunderman US

Wunderman announced that Michael Murray has joined as president and chief product officer of its Wunderman Data Products offering.

In this role Murray is tasked with driving Wunderman’s data strategy by enhancing its portfolio of solutions and developing a differentiated offering that meets the demands of the modern-day chief marketer and chief digital officer.

Before joining Wunderman, Murray served as the chief executive of ItemMaster, a Chicago start-up that uses product data to power e-commerce and retail for large CPG companies in the US. He also served as chief product officer of Nielsen e-commerce arm Catalina and as chief marketer for Sears Holdings’ ecommerce businesses, with stints at AOL and Targetbase Interactive.

With over 25 years of experience in product management, data strategy, innovation and leadership, Murray brings a unique approach to designing and implementing data products that meet the requirements of marketers in today’s omnichannel world. By collaborating with Wunderman’s key cloud, technology and data partners, Murray will work to expand Wunderman’s identity graph, consumer database, data cooperative and onboarding tools.

Murray will be reporting to Wunderman data chief Jacques van Niekerk, who said in a statement: “Product development and strategy is deep in Michael’s DNA, and having someone of his caliber at the helm of our data product development reinforces our commitment to helping clients benefit from modern marketing.”

Murray, who will be based in Denver, added: “I’ve spent my entire career working at the intersection of technology, data and insights and there has never been a better time to plug into where the 21st century market is. I am very excited to work with Jacques and the entire Wunderman team to power this data-driven market for our clients.”

The agency said that its appointment “strongly reinforces” the WPP agency’s commitment to the development of data products, but it’s also can be read into a sign of agencies across the industry fortifying their offerings in big data. Earlier this month, IPG had acquired Acxiom Marketing Services, and Omnicom launched its own offering through Annalect, titled Omni.

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