William Hill bets on US growth with appointment of Sharon Otterman as CMO

William Hill bets on US growth

British bookmaker William Hill is striking out west with the appointment of Sharon Otterman as its US chief marketing officer (CMO), tasked with leading marketing initiatives designed to capitalise on a relaxation of sports betting laws there.

Arriving at the betting firm from Madison Square Garden Company, where she served as executive vice president as well as CMO, Otterman brings a wealth of sporting expertise having masterminded marketing for a variety of venues and franchises.

Prior to this Otterman served as senior vice president and CMO at NBC Universal from 2009 to 2015, during which time she devised brand and marketing strategies for all MSNBC and NBC News shows. Predating this work Otterman was also a vice president of marketing at ESPN.

Joe Asher, chief executive officer at William Hill US, said: “We are thrilled to welcome Sharon to our rapidly-expanding team at William Hill, particularly during such an exciting time in our growth process. Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill."

Otterman will apply her marketing expertise to spearhead the bookmakers US growth by taking advantage of a Supreme Court ruling which legalised sports betting in May. Since then William Hill has opened two offices in New Jersey at Monmouth Park racetrack and Long Branch and Ocean Resort Casino in Atlantic City.

William Hill is increasingly relying upon its in-house talent as a way to differentiate itself from its rivals.

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