TVC Group has appointed former journalist and sustainability communications specialist Ashleigh Lezard as account director to work on The Economist Group’s World Ocean Initiative, a strategic worldwide effort to develop a sustainable ocean.
Lezard started her career as a journalist, working at the Financial Times Group, before moving into a variety of communications roles, as well as stints in Fiji and Vietnam. In Fiji, she volunteered for the WWF and worked on the introduction of a cetacean sanctuary to the islands.
In her new role, Lezard will support the efforts of the World Ocean Initiative, focusing in particular on the WOI’s three core areas of better finance, governance and innovation that aim to drive the transition to a sustainable ‘blue economy’. She will also ensure that the messages and momentum created on these topics at the World Ocean Summit are translated into a year-round dialogue on ocean sustainability through traditional and new media coverage.
The summit is a global gathering about the oceans and brings together 400+ political and business leaders, policymakers, scientists and NGOs from around the world. The Economist Group has hosted the World Ocean Summit since 2012, leveraging its reputation for objective journalism to bridge perspectives of business, government and civil society in how we use our increasingly troubled seas.
James Myers, TVC Group’s group MD, said: “Our oceans are facing unprecedented pressure and the current course is unsustainable. The World Ocean Summit and ongoing World Ocean Initiative are such critical endeavours to help realise an ocean in robust health and with a vital economy.
“We’re really happy to once again be charged with raising awareness across the globe for these initiatives and are excited about the mix of experience and expertise which Ashleigh brings to the team.”
TVC has been the global communications agency for World Ocean Summit in 2017 and 2018. The Summit in 2019 will be be hosted by the Government of Abu Dhabi - presenting an opportunity to highlight the sustainable development of the ocean throughout the Arabian Gulf and wider region.