Mobile brand Oppo has joined forces with photographer Stefan Chow to capture images of Singaporeans to promote its latest phone series.
The OOH campaign titled “Bringing True Singaporean Beauty to Life” saw Stefan Chow and his team travel around the streets and to places like East Coast Park and Little India to photograph 58 Singaporeans.
The captured images will be exhibited at Tangs Orchard Underpass from 1st July to 31st July.
Chow said: “As we approached the shoot, we had to embrace the ‘randomness’ of not knowing who our subjects were going to be and, honestly, I didn’t know what to expect. Singapore is an incredibly interesting place and the people are amazing.
"I found my subjects to be very charismatic in front of the camera and by the end we created a tapestry of Singapore, representing its youth and its people. These people are not professional models, they are in front of my camera because of their story and their energy.”
Meng Xiao, marketing manager, Oppo Singapore said: “Oppo signifies youthful energy and authentic happiness, and Stefen captured this beautifully. The photos not only encapsulate the camera capabilities of our new flagship R15 series, but the ethos behind our brand of capturing authentic, true beauty.”