Media and marketing consultancy Ebiquity has revealed that it expects to miss full-year expectations despite its plans to offload its Intel segment, which represents over a fifth of the business.
Ebiquity Intel, the part of the business that aims to generate insights about advertising, has seen sales impacted during the half of the year, down by 9% year on year. This has been blamed on ‘uncertainty’ arising from the UK Competition and Markets Authority investigation ahead of its planned sale to Neilsen, which was announced in February.
The completion of the next phase of the deal is expected to take place by December, should it be allowed to proceed following the investigation, which will likely continue to impact Ebiquity’s revenue during H2 of 2018.
According to an interim trading update, other elements of the business have seen growth, with the Media segment and Analytics & Tech Unit (which make up 78% of the business) having grown revenue by 7% but are not expected to make up for the loss created by Intel. Double digit revenue growth for both segments is predicted for the rest of the year, to meet existing expectations.
Last month, Ebiquity announced a partnership with the Incorporated Society of British Advertisers (ISBA) to provide insight and improving industry standards in marketing effectiveness and attribution.