Serviceplan Group reveals 7% sales growth to €415m with Netflix, Ferrero & Tencent wins

By Stephen Lepitak | -



Modern Marketing article

July 23, 2018 | 3 min read

Serviceplan Group, which owns a number of businesses, including Plan.Net, Mediaplus and the titular agency brand has revealed a sales increase of 7% for its financial year, reaching agency feeds of €415m.

The independent communications group, which recently opened a division in New York, has in the last year claimed new business with the likes of Tencent, Ferrero, Auchan and Netflix in Spain, and reaching workforce numbers of around 4,000 employees, with a sharp increase of around 600 over the previous 12 months through international expansion.

In New York, the business employs 65 staff, jointly managed by Stefan Schütte, Nick Johnson, Jay Benjamin and Nick Chapman, while MODCo/Mediaplus is led by Erik Dochtermann and Eileidh Bamford. The digital agency T3 is a partner agency run by Ben Gaddis. Other offices are based across Germany in Munich, Bremen, Hamburg, Berlin, Cologne and Frankfurt, while House of Communications has a presence across a number of cities in Asia, France and Vienna.

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florian haller

Florian Haller

Florian Haller, chief executive officer of the Serviceplan Group commented: "One of the Serviceplan Group's most exciting and most important business years has now come to an end – and a very successful one at that. We are now represented in all of the world's most important markets: Europe, Asia and North America. With the opening in New York where we have introduced our unique 'House of Communication' concept, we have made an important step into the US market.”

The company plans to develop all branches under the Houses of Communication branding, which will bring together all the communication disciplines it has to offer.

By contract, network groups such as WPP, Publicis and Omnicom have released disappointing figures in recent weeks having missed revenue targets.


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