Saatchi NY reels in R/GA creative chief Taras Wayner
Saatchi & Saatchi New York today (23 July) announced the appointment of Taras Wayner as chief creative officer, effective 1 September.
Former R/GA US creative chief Taras Wayner joins Saatchi New York to oversee its creative departmenr / Saatchi New York
Wayner joined the Publicis agency from R/GA, where for a year he was its chief creative for the US. During his time there he created products, services, and communications for brands including Nike, Samsung, Verizon, and Beats By Dre. Other clients he worked on prior to his time at the IPG agency included Fox, Coca Cola, Samsung and the NFL.
Once Wayner begins, he will have oversight of all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent.
Saatchi NY chief Andrea Diquez said in a statement: “The moment I met Taras I knew he was the right fit. He is an impressive creative talent who understands how to move culture and transform business.
"His vision for the future and ability to blend storytelling with technology is the perfect combination to help take our clients and agency to the next level."
Wayner added: “I am beyond excited to join the remarkable team at Saatchi New York and its iconic brand partners. I look forward to helping these brands become even more famous and creating opportunities for their customers to experience them in new ways."
Upon entering, Wayner will be added to the Saatchi NY leadership team, which to this point has been an all-female group comprised of Diquez, chief experience officer Preeya Vyas, chief strategy officer Wanda Pogue, chief talent officer Natalia Schultz, chief marketer Christine Prins and director of operations Elaine Barke.