Roll of honor: what it takes to be a DTA USA award winner
The Digital Trading Awards USA, now in its third year, in association with Media iQ returns for another round of rewarding programmatic performance. Entries are now open to all in the programmatic/trading eco-system who can show the value of their service or technology.
But what does it take to be a winner? Following are six examples of some of the best of 2017.
Bloomberg Media
Two years ago, Bloomberg Media decided to make its operations team fully cross platform. They undertook a massive project that involved completely overhauling all of the organizations processes, policies and restructuring and training the Ops team to work cross platform. The change was about always being and staying relevant, which meant thinking and reacting at least one step ahead of the market and the consumer.
PMG: #ReadyForAnything - Beats by Dre
PMG developed and executed a multi-media strategy for Beats by Dre, targeting the diehard UEFA European Championship fans across UK, Germany and France, and competing head-to-head with high-spender official tournament sponsors like Adidas.
CTAM: Generating Leads for Cablemover
Most Effective Programmatic Media Partnership
The CableMover program aims to keep customers who are moving within the cable ecosystem, encouraging them to sign up for cable at their new home. Goodway Group's comprehensive digital media strategy identifies and reaches the moving population, with the goal of convincing those movers to fill out lead forms to learn more about cable offers.
The partnership between Goodway and the Cable and Telecommunication Association for Marketing (CTAM) has grown throughout the years, culminating in an 80% increase in leads over 2016 and 2017.
EQ Works: You Auto Know
EQ in partnership with one of Canada’s largest publishers developed a self-serve programmatic platform to give users the same programmatic capabilities as the world’s largest brands.
Beats by Dre: Got No Strings
Beats by Dre sought to inspire people to adopt the wireless lifestyle and celebrate a life without constraints with a global campaign. The media campaign centered on an anthemic film scored to “I’ve Got No Strings” from Disney’s Pinocchio, and helped Beats sell headphones.
PlaceIQ
Best Audience Measurement Platform
LandMark provides an end-to-end view of the consumer journey—one that can connect online and TV ad exposures to real world visitation. With insight into the journey across different touch points, brands can better inform decisions about all elements of media and accurately measure campaign ROI.
Have you created amazing work that should be shouted out about? The Drum Digital Trading Awards USA 2018 are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.