HSBC expands World Rugby partnership with 4-year deal

By John McCarthy | Media editor



Sports Marketing article

July 23, 2018 | 3 min read

HSBC has doubled down on its rugby partnership until 2023, signing a new four-year deal with Rugby Sevens.

As well as holding the HSBC World Rugby Sevens Series, the renewed partnership will also see the bank become the Official Banking Partner of World Rugby. The tie-up encompasses both men’s and women’s rugby.

HSBC has supported World Rugby since 2010. Now, its activity around the sport will tie in to the brand's wider ‘Together We Thrive’ platform, which has recently been rolled out across 17 airports and some 1,500 jet bridges; spanning 94 km (or 846 football fields) simultaneously.

World Rugby's Bill Beaumont, HSBC's Noel Quinn and World Rugby's Agustin Pichot

World Rugby's Bill Beaumont, HSBC's Noel Quinn and World Rugby's Agustin Pichot

Noel Quinn, chief executive of global commercial banking at HSBC, said: “We are delighted to today re-affirm our commitment to working alongside World Rugby to grow the sport worldwide. Our business is built on a promise that in partnership we can achieve so much more than on our own and our partnership with World Rugby allows us to practice what we preach.

World Rugby chairman Bill Beaumont, added: “The HSBC World Rugby Sevens Series is one of global sport’s most exciting properties. Since Olympic inclusion, we have seen the series become increasingly competitive with global audiences and fan engagement growing exponentially.

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“We are thrilled to extend and expand our long-standing and hugely successful partnership with HSBC as title partner for the men’s and women’s series and to welcome them as our official banking partner.

“HSBC share our global vision and have played a key role in the global advancement of the world series and have made important contributions to the sevens success story. We look forward to working together over the next four years as we continue to grow the reach and engagement of the sport worldwide.”


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HSBC Holdings plc is a British multinational banking and financial services holding company, tracing its origin to a hong in Hong Kong. 

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