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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Google overshoots estimates by over $500m in post-Q2 earnings announcement

Google's profit margins are up again / Google

Google has announced a rise in its profit margin during Q2 2018, its revenue reaching $32.66bn.

That number, an increase of nearly $530bn year-over-year, pushed its earnings per share to $11.75, up by $2.21. This marked two straight years of 20% growth per quarter. Stock market response was kind, as the price of the stock has already risen 5% after the announcement.

86% of that revenue was driven by search, the business line most affected by the European Union's enactment of GDPR earlier this year. Google had to address its retail offerings and adjust user privacy notices for the billions using its services. With the exception of its pay-per-click business, all major Google properties increased revenue in the double-digits.

A nearly $5bn fine levied against the tech giant by the EU was not accounted for in this quarterly earnings report. With the fines, the company would have earned $3.195bn from $3.524bn.

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