The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Advertising WPP China

Alibaba, Tencent and CMC in talks to buy stake in WPP's China operations


By Danielle Long | Acting APAC Editor

July 23, 2018 | 2 min read

Alibaba, Tencent and China Media Capital Holdings (CMC) are reportedly in discussions to purchase a $2.5bn stake in WPP China.

WPP acquires Y&R and Wunderman to strengthen its pan-Asia hold

WPP is reportedly in talks to sell a stake in its China operations / WPP

The deal would see the Chinese companies take ownership of around 20% of the WPP’s Chinese operations, according to Sky News.

While discussions are still in the early stages, reports suggest the stake would be spun off to create a new holding company, with WPP retaining majority ownership and control, while Alibaba, Tencent and CMC would all hold equal shareholdings.

The news follows a trip to the China market this month by WPP chairman Roberto Quarta and co-chief operating officer Andrew Scott. Reports suggest the talks were initially tabled by former WPP chief executive officer Martin Sorrell and WPP non-executive director Ruigang Li, who is the founder of CMC.

Both Alibaba and Tencent have been working to boost their advertising and marketing expertise, with both tech giants looking to recruit talent to create inhouse advertising agencies. Both tech giants already work in partnership with WPP, with GroupM signing a strategic partnership with Alibaba last year, while a social media partnership with Tencent was inked in 2016.

Earlier this year, Sorrell told The Drum, that WPP had a “modus vivendi” with the Chinese tech giants.

Advertising WPP China

Content created with:


WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019.

Find out more


Alibaba Group Holding Limited is a Chinese multinational e-commerce, retail, Internet, AI and technology conglomerate founded in 1999.

Find out more


Tencent Holdings Limited is a Chinese multinational investment holding conglomerate whose subsidiaries specialize in various Internet-related services and products, entertainment, AI and technology both in China and globally.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +