Meet The Drum DADI Awards 2018 judges: Red Bull Racing, British Airways, The AA
The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do just that.
Meet the 2018 The Drum DADI Awards judges: Red Bull Racing, British Airways and more
Following are eight of our stellar list of judges:
Ben Wyatt, head of communications, Red Bull Racing
Wyatt is the head of communications at Aston Martin Red Bull Racing, the Formula One team. Starting his career as a journalist, Wyatt first worked for Red Bull UK in the mid-2000s tasked with developing communications for their entry into mass sport.
Since then his career has spanned the spectrum of the international sports industry from media titles to consumer brands, leagues, governing bodies and agency positions. In 2016 he returned to work for Red Bull, this time with the Red Bull Racing Team, still inspired by the brand’s simple mantra of ‘giving wings to people and ideas’.
Anna Rafferty, global director, digital marketing, digital studios, BBC Worldwide
Anna Rafferty is the global director of digital marketing and digital studios at BBC Worldwide. Running the BBCW’s global digital marketing portfolio she leads the company’s short-form and social content production unit BBC Worldwide Digital Studios, driving the corporation’s reputation for digital innovation and editorially developing new IP.
She joined BBC Worldwide from Pottermore where she was director of product, content and creative and spent 11 years at Penguin Books where she was managing director for the digital division. She is also on the board of the Women’s Prize for Fiction, the Ravensbourne Broadcast Advisory Board..
On what she wants to see from the entries this year, she said: "In the words of The Sound of Music – let’s start at the beginning, a very good place to start. I want entries to begin by hearing about the ‘why’ - what was the need, what was the insight? Then explain what you did and how you did it (and why that was interesting) and finish with a flourish of ‘so what’ - the results. It’s not rocket science but every entry should be a three-act play."
Thom Groot, data and digital director, The AA
Originally from the Netherlands, Groot started his career in consulting with Oliver Wyman and is now data and digital director at the breakdown cover provider, The AA.
Groot is responsible for data and digital strategy, customer experience design, performance marketing, structuring and use of data and leading digital transformation and change across the AA's business divisions.
Beverley Sullivan, guidelines manager, Sainsbury's
Beverley Sullivan leads the design system team at Sainsburys creating the guidelines, tools and assets to support product teams in creating consistent, accessible and on-brand digital experiences for customers and colleagues.
Previously, she spent 15 years working agency side before moving into the charity sector, managing Age UK’s national brand identity and campaign creative, and introducing digital asset management tools to their network of 150 local charities.
On the DADI Awards she said: "I'm really excited to be on the judging panel for this year's awards, and especially looking forward to seeing the entries in the retail and the UX/usability categories. It's great to see Use of AI/machine learning as a new category this year too as there's a lot of great work going on in this space."
Alex Bubb, marketing and sales excellence, Canon Europe
For over 15 years, Bubb has driving digital channel and brand development client-side for telco, IT and entertainment companies including PlayStation, Microsoft, Nokia, Sony Ericsson, Electronic Arts, T-Mobile and Canon.
He leads the digital transformation agenda within Canon’s marketing and sales excellence function across its B2B channels with a focus on simplifying value propositions for its customers and improving Canon UK’s digital brand experience.
When judging the entries Bubb said he wants to talk about data. "Show us how the project had delivered its impact and keep it beautifully simple. Digital has changed the face of nearly every category of business. Never has there been so much talent doing important work across the UK.
"Important work needs recognition and I’d encourage everyone to share their experiences, learn together and ultimately celebrate tremendous success with their peers."
Kate Dale, head of brand and digital strategy, Sport England
Former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 3.9 million more women get active as a result.
Previously, Dale spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays.
Gion-men Kruegel-Hanna, group creative director, Head
Gion-men Kruegel-Hanna is the creative director of the Head Sports Group. He is responsible for the quality of product, marketing and communications and the brand as well as running the day to day activities of the newly incorporated internal creative agency at Head's London creative and innovations studio.
Kruegel-Hanna's career has focused on growing and leading creative teams and offices in the UK, the USA, Germany and Switzerland, to work internationally and in close partnerships with some of the world’s leading brands, including: ASICS, BBC, BMW, Jaguar – Land Rover, Nike-Bauer and Sochi Winter Olympics 2014.
Nikki Barton, head of digital design, British Airways
Barton is currently head of digital design at British Airways. She has worked across a wide range of platforms and technologies on numerous award winning products including Lumia Camera for Nokia, Tate website and handheld tour, Malcolm McLaren’s Casino of Authenticity and Karaoke art installation, as well as feature films including Mission Impossible.
Barton has over 20 years extensive business experience from the time she founded and shaped the growth and direction of her own digital media agency, to vice president level design roles in global corporate.
These awards are in association with UKFast and sponsored by Shazam.