Lee Stafford brings in Media Bounty for new Cactus-based product launch campaign

London-based agency, Media Bounty, will support the launch with an integrated campaign leveraging branded content creation, influencer engagement and paid media strategy.

Media Bounty’s account director, Caolan Mahon-Pitfield said: “We are committed to developing long-term partnerships with our clients so we’re delighted to be working with the Lee Stafford team once again on the Cactus Crush launch. We look forward to building on the successes of the first project, both strategically and creatively.”

Michaela Tegg, marketing and communications manager, Lee Stafford, added: “Off the back of a fantastic Chocko Locks launch, we are delighted to engage Media Bounty once more to promote our new Cactus Crush range. We loved their creative approach to the brief and are very excited to introduce consumers to the product range.”

Media Bounty work with a variety of clients including Oxford Street, Wainwright and Bodyform, aiming to provide brands with long term growth through social media strategy.