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By Kyle O'Brien | Creative Works Editor

July 20, 2018 | 4 min read

Comic-Con isn’t known for subtleties, and there is plenty of marketing mayhem to be distracted by at the huge fan-friendly event in San Diego, from a DC Comics experience to a Lyft lounge and previews of upcoming TV shows and movies.

The DC Comics activation promoting its DC Universe digital subscription service at the huge event is hard to miss, featuring favorite characters, larger-than-life displays and immersive fan experiences.

DC Universe activation at Comic-Con

DC fans in San Diego can be a part of over half a dozen interactive experiences at Comic-Con International, and can walk through the originals, classics and comics for the first time all in one place. Open for four days only Thursday, July 19 to Sunday, July 22. A larger-than-life installation of epic proportions will welcome fans into interactive spaces that bring iconic characters and stories to life.

Some of the experiences at the DC activation include: scouring Dick Grayson’s Titans loft and uncover clues to his whereabouts; seeing the mysterious creations of Dr. Niles Caulder in the Doom Patrol lab; trying to avoid succumbing to the deadly virus in the mystical swamps of Swamp Thing; and creating mayhem in the Harley Quinn chaos room.

DC Universe activations

Warner Bros. Digital Networks and DC Entertainment tapped Giant Spoon, the creative agency behind the Westworld activation at SXSW 2018. The partnership brings decades of artistry and innovative new content being developed exclusively for DC Universe to life.

DC Universe will be available in Fall 2018 as a direct-to-consumer digital service. Fans who sign up for memberships will get access to new original live-action and animated series, classic TV series and films, a curated selection of comic books, breaking news, an expansive encyclopedia, and access to exclusive merchandise. Additional fan features include opportunities to connect with others in the DC community, earn premium rewards, and participate in sweepstakes and contests.

Other Comic-Con heavily marketed happenings include a Jack Ryan (Amazon) Dark Ops experience; a Demolition Man-themed Taco Bell; a replica 'Ship of Imagination' for Cosmos; premieres and promos of upcoming television shows and movies, like Better Call Saul and YouTube's Origin; a Marvel Live experience; plus a Lyft-sponsored lounge, where fans can recharge and refresh.

Comic Con activations

Words by Kyle O’Brien and Bennett Bennett

Modern Marketing Comic Con In Depth

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