Roll of honor: what makes a winner at The Drum Search Awards USA
With The Drum Search Awards USA back for another year of awarding the best in search, these awards recognize and award the most innovative, creative and effective search campaigns and strategies across both PPC and SEO.
You can enter now for the 2018 awards, so make sure you are recognized and awarded by entering the most innovative, creative and effective search campaigns and strategies across both PPC and SEO.
Following are six examples of 2017's best work.
Yext Knowledge Engine
The Yext Knowledge Engine enables companies to manage digital knowledge about their people, places, and products across their websites, mobile apps, internal systems, and the Yext PowerListings Network — a global network of direct data integrations with over 100 maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks, including Google, Apple, Facebook, Bing, and Yahoo.
The Wall Street Journal
Most Innovative Search Campaign
Redbox Mobile PLC created an ROI and KPI driven global ASO campaign including paid and organic search for The Wall Street Journal and acheived a 58% conversion rate for WSJ, with their work producing high volume visibility, maximising the efficiency of their spend and acheiving the best possible results for the client.
Simple Texting: SMS'ing our way to an 86% increase in leads
SimpleTexting provides software to help businesses create and manage their SMS marketing campaigns. Go Fish Digital built a comprehensive digital marketing strategy that resulted in a 174% increase in year-over-year organic traffic and an 86% increase in new leads.
Marriott International
Best Travel/Leisure/Sports Campaign
In order to drive hotel bookings and boost brand awareness across online search, Marriott leverages the Yext Knowledge Engine to manage its digital knowledge — the facts about its people, hotel locations, services, and more — on a global scale.
ForRent.com
Foundation Digital worked with ForRent.com to develop a content strategy for 2016-2017 that was primarily focused on apartments, guides to apartment and city living and information which was found useful by their target personas of young renters in city dwellings. They developed a pop culture focused campaign which highlighted apartment dwellings and floor plans of Netflix characters, popular TV show characters and other influencers who live in apartments.
Ogle School
Foundation Digital built and implemented a local search strategy for Ogle School which consisted of building out city guides for each of their schools and student bases, recruiting local beauty bloggers to contribute, local citations and listings, linking and contributing to local publications, national coverage of Ogle School content and solid SEO.
Have you created amazing work that should be shouted out about? The Drum Search Awards USA 2018 are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.