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BBC partners with Teads to monetise 95 million monthly international visitors

The BBC has partnered with video advertising firm Teads to power up the video ad monetisation of BBC.com.

International visitors to BBC.com, the global and commercially-funded news platform, will be served ads through Teads’ outstream platform. It boasts a reported 95 million unique monthly users.

Teads said the BBC can now scale its video inventory and increase its revenue through its content which includes international news, in-depth analysis and features.

Emily Brewer, UK head of publishing at Teads, said: “We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com.”

Errol Baran, senior vice president of business development and innovation, BBC Global News, added: “We look forward to working with Teads in the future to deliver outstream video advertising to our commercially funded international news platform, BBC.com.”

With this deal, Teads claims to reach some 1.2 billion web users. Teads was founded in 2011 and has now accumulated more than 700 employees.