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US Creative Work of the Week: ‘Greek Freak’ is newest face of NBA 2K19

Giannis Antetokounmpo is the face of NBA 2K19

The NBA season may be over, but excitement for the upcoming NBA 2K19 video game is at a high, especially after the game put Giannis Antetokounmpo, aka the ‘Greek Freak,’ on the cover of the standard edition of the game.

The Milwaukee Bucks player is the face of the game, which comes out September 11. The initiative is centered on the notion that NBA players like Antetokounmpo are becoming cultural icons and legends, however the masses don’t always know his name. The ‘They Will Know Your Name’ campaign (which features LeBron James on the cover of the 20th Anniversary edition) aims to highlight his humble beginnings and take fans through his inspirational journey to stardom. It’s a journey which NBA 2K players can emulate through the game, reaching that level of status where one day others will know their name too.

In addition to phrases which hold significance to him appearing on his Standard Edition cover and video, the video also features a voiceover by his mother, making the piece even more personal.

The cover art and video featuring Antetokounmpo were created by BSSP, and will be promoted predominately on the game’s social channels, which will drive fans to pre-order the Standard Edition version.

For keeping gamers and NBA fans engaged before the game’s release, our readers voted the campaign the US Creative Work of the Week.

See the campaign by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

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