Heading into it's second year, The Drum Digital Trading Awards APAC offers anyone in the programmatic/trading eco-system a platform to show the industry the work they have been creating over the past 12 months.
If you are an advertiser, publisher, agency, trading desk, or a tech company you should enter.
Following are six examples of the best work from the 2017 awards.
Heat or Treat Challenge: P/S
Unilever launched a new toothpaste variant in Vietnam and needed to reinforce one particular benefit among the rest, “inner heat protection”. Ad Colony created an experiential journey to prove the benefits in “the moment a truth”. They launched a campaign challenging consumers to eat spicy food at selected restaurants to win a trip to Thailand.
Cross-channel Personalised Customer Retention: Seven Eleven
7-eleven Philippines drove 903,000 Pesos additional spend in just two weeks, by using Big Data for Humans' customer graph software to help analyse its customer data. They precisely identified their 'at risk' customers; targeted these customers with personalised promotions and executed across channels to increase effectiveness.
Inking the HP CISS Story in India: Hewlett Packard
While home printing consumers were satisfied with the available HP CISS product-line, consumers who needed to print in bulk, such as small offices and businesses, found it difficult to manage the cost of print supplies. They resorted to using cheaper ink tank printers where ink is directly refilled into a tank, to bring down ownership costs.
The HP CISS product line was created to be the low-cost printing solution that heavy users of printer were clamouring for.
Making the Parental Journey More Enjoyable with Big Data: Wyeth Nutrition
To maximize return from its investment, Wyeth Nutrition wanted to understand its audience better to serve the most relevant message. With more relevant storytelling, they wanted to create brand preference and help audiences move along the purchase funnel (defined as “awareness”, “consideration”, “trial” and “purchase”), eventually yielding a higher ROI.
Measure TV AD Impact on a Brand's Digital KPI: Silverpush
Prism is an analytical tool, which helps brands measure and attribute the outcome of their TV Media impact beyond traditional metrics,making TV spends more accountable using proprietary algorithms. Prism allows brands to measure the impact TV ads have spawned across various digital media properties owned by advertisers like Facebook page, YouTube page, websites and apps.
Omni-channel Programmatic Marketing Platform: DataXu
The DataXu programmatic marketing platform is rated as the leading (DSP) offering in the market by Forrester, and its history of innovation has earned them respect within the industry. Their mission is to empower customers and provide them with data-driven marketing technology that enables them to achieve their business objectives.
Have you created amazing work that should be shouted out about? The Drum Digital Trading Awards APAC are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.