Fetch has named Patrick Affleck as its new UK chief executive, following the exit of Jo Sutherland to Carat earlier this year.
Affleck joins after a two-year stint at 360i New York, where he was managing director.
Reporting into Matthew Platts, chief executive of Media Brands at Dentsu Aegis Network, will now lead the agency team of around 100 working across digital and mobile media out of the business’s Shoreditch headquarters.
Affleck commented: “After three years away in the US I’m delighted to be joining Fetch, a business which offers a truly differentiating proposition in the market. Striking the perfect balance between innovation and performance, Fetch is helping its dynamic roster of clients to lead the way in the digital economy.”
Platts said of Affleck: “His passion for exploring new ways to build more exciting connections between brands and their consumers has resulted in some of our most awarded digital work for clients such as AB InBev and Burberry. I'm confident that he will take Fetch from strength to strength.”
Prior to his role at 360i New York, Affleck was president of Vizeum USA.