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Now TV Jurassic Parks a Jeff Goldblum statue right next to the Thames

Now TV has tapped into one of the finest meme-able moments of Jurassic Park by erecting a 25ft statue of bare-chested Jeff Goldblum in London in front of the Tower Bridge.

Sky’s subscription service is marking 25 years since director Steven Spielberg’s monster graced the big screen with the first installment in the series.

A quarter of a century after the film’s release, and with a renewed interest in it around the launch of Jurassic World 2, the streaming service paid homage to one of the hottest memes out there.

Explaining the scene on the movie’s commentary, Goldblum, who played Dr Ian Malcolm, said: “It's supposed to be Costa Rica, right? So things are hot and I'm sure I'm in some sort of fever. So all the logic is that we got to get some of these wet clothes off immediately. As I remember, I don't think anybody fought me on that.”

The stunt was 250 hours in the marking, with the 150kg model getting sculpted in six weeks. It was delivered by Fever PR.

The service issues a call to action, noting that Jurassic Park can now be streamed on the service for a £9.99 Cinema Pass.