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Ads We Like: Big Bad Wolf hires a corporate team for brick-blowing project in Adia spot

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By Katie Deighton, Senior Reporter

July 18, 2018 | 2 min read

Temp job platform Adia has reworked the tale of the Three Little Pigs to feature a suited, frustrated corporate wolf incapable of blowing down a house made of bricks.

Adia

Adia – Find Your Pack

The mockumentary opens with the wolf nostalgically reflecting on the ease of blowing down straw and sticks earlier on in his forest-centric career. Speaking to the camera, he laments his inability to climb the career ladder to the rung of bricks, admitting that “some jobs just are too big to accomplish alone”.

But then he discovers Adia, and recruits a pack of fellow careerist wolves. Together they blow down the house of bricks in one fell puff.

The wolf comments: “They were blown away – so was I.”

The B2B film was devised by Monkey Roar and created by Tatata Studios.

Director Adam Rae said: "While our brief was B2B, we’ve always believed that business to business doesn’t have to be bland or boring. We wanted to speak to businesses in a way that doesn’t treat them like mindless sacks of files and spreadsheets – we wanted to tell them a story. There’s loads of boring stuff on LinkedIn – why not give them something fun?

"This is just a simple and fun way of telling the story of collaborative success – through a tale we all recognise, but giving it a twist that shows how clever wolves can achieve their goals by using a simple platform to find support."

Adia: advert-body-2 by Monkey Roar & Tatata Studios

By Adia

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