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The Drum

Troika Media Group and transatlantic agency Mission join forces, name Nicola Stephenson president

Troika Media Group and Mission Media join forces in agency merger / Sasha Stories/Molly Martirez/Kyler Trautner via Unsplash

Troika Media Group has announced today that it has acquired/merged with international brand communications and experience marketing company, Mission Media.

The group, now called TMG (Troika/Mission Group) will have a focus on branding, digital marketing and performance media services across broadcast digital media and the live event and experience space.

TMG has been headquartered in New York, with offices in Los Angeles and London. 200 employees throughout those offices have served an existing client roster that includes: Amazon, LVMH, Microsoft, Unilever, Tiffany & Co, Sony, Allergan, J. Crew, Victoria’s Secret, InterContinental Hotels Group, UNICEF, Chelsea Football Club, DS Virgin Racing , AT&T, ESPN, ABC, CNN, Turner, HBO, Showtime, Netflix, Red Bull, Hulu, IMAX, EA Sports, Riot Games, the PGA Tour, UFC and Oath.

In a statement, TMG revealed its strategy to accelerate growth to make itself more competitive in attracting new clients.

Troika Media Group chief executive Robert Machinist said: “TMG will be nothing short of a new way to amplify results by communicating with our consumers and customers through a myriad of touchpoints.”

He added: “We’re creating the first agile comprehensive communications agency that brings together the very best experienced senior executives in every discipline that we offer to our clients."

Nicola Stephenson, founder of Mission Media and newly-named president of TMG, said: “Modern clients understand that culturally connected, personality-led, one-to-one brand and product efforts are the best way to gain fan love and motivate sales. TMG has taken its brand, culture, and advertising credentials, coupled with expertise in design, creating experiences, public relations, and digital communications, to build a fast, agile and accountable business model.”

Joining Nicola in TMG’s senior executive group: Kevin Dundas, Mission’s chief executive; Jon Forsyth, co-founder of ad agency Adam & Eve DDB; Mary Connelly, a former senior executive at Conde Nast imprints Vanity Fair, Vogue, and Glamour; and Jason Lundy, who spent time at Citibank and LVMH as an executive.

TMG also has a bit of intellectual property, a custom wifi network called FandomConnect that allows for direct-to-consumer engagement at arenas, venues and sporting events, as well as helping brands gain valuable insights, promote their business and drive revenue.

Stephenson said that intellectual property will be something TMG continues to develop “in our work, and in the businesses that we are looking to acquire.”