Advertising

Versace claims to have created the longest-ever advertising image

By Katie Deighton | Senior Reporter

July 16, 2018 | 2 min read

Italian fashion house Versace has released what it claims is the ‘longest-ever advertising image’ featuring 54 models posing side by side.

Shot by photographer Steven Meisel, the image from the brand’s AW18 campaign comprises models of varying genders and ethnicities.

Versace hopes the casting will symbolise inclusion and diversity, two values that vice president and chief designer Donatella Versace believes are important to the future of the brand. A few familiar names are nestled among the 54 in ‘The Clans of Versace’, including Bella Hadid.

Versace

Versace's AW18 campaign

Versace  AW18

Additionally, the label has created a tongue-in-cheek video educating the public on how to pronounce its name. The film is aptly named ‘It’s Versace not Versachee’ and features ‘Donatella’s team’ clearly articulating the Italian pronunciation.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +