In a new campaign for ticket sales site StubHub, rapper Future is a sommelier, running back Todd Gurley is in a pottery class and baseball player Albert Pujols works at a hardware store, all reminding people to buy tickets on StubHub.
In their first work with 72andSunny Los Angeles, StubHub’s humorous ‘Be There’ campaign centers around the emotional connection people gets from attending live concerts, sporting events and theater. Utilizing the star-studded cast, each celebrity appears in unexpected circumstances and inspires fans to seize the opportunity to watch them live. The spots highlight how just a few easy clicks on StubHub get people into events that create memories for a lifetime.
In ‘Sommelier’ Future appears to a diner and starts pouring wine, telling him that his girlfriend deserves better than an ankle bracelet, like tickets to his sold-out show which he can get on StubHub. Gurley sits across from a woman at a pottery class, encouraging her to get tickets to his next Rams game so she can see him score a touchdown. Pujols is seen making keys at a hardware store, telling the customer that his father misses him and that he should take him to a Dodgers game, with tickets conveniently found through the StubHub app.
The campaign includes radio, out-of-home, digital and 30-second campaign films directed by Stacy Wall that will air in select markets including Philadelphia, Houston and Atlanta.