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Publicis Media brings in IPG's Kate Bower to lead UK Strategic Studio practice

By Stephen Lepitak | -

Publicis Groupe

|

Advertising article

July 16, 2018 | 3 min read

Publicis Media has announced the appointment of Kate Bower from Interpublic Group (IPG) to head up its Strategic Studio practice in the UK, as it bolsters the delivery of the Power of One offering.

Bower, who was previously based in New York where she held the role of global chief strategy officer for IPG, will work alongside David Hackworthy, Saatchi & Saatchi’s worldwide chief strategy officer.

Alongside Hackworthy, Bower will be charged with working with other members of the senior strategy team across Publicis Groupe, while reporting into Sue Frogley, the UK chief executive of Publicis Media, and Richard Hartell, global lead for the Strategic Studio.

kate bower

Kate Bower, Publicis Media's UK strategic studio lead

“This is another significant hire for us as we accelerate our UK Groupe model and evolve our Power of One approach,” said Frogley.

“Kate is a super smart strategist and I know she will bring top level thinking and joined up, strategic solutions for our clients,” she added.

Bower also commented on why she chose to make the move: “Publicis Groupe is creating new frontiers in the marketing and advertising world with the clearest, simplest and most effective proposition in the marketplace. I can’t wait to get started in this role to help evolve, solve and transform our clients’ businesses through our unique Power of One approach.”

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Publicis Groupe will reveal its latest set of financial results on Thursday (19 July).

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Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.

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