Tiger Beer and WWF have joined forces with clothing brand Kenzo to create a collection inspired by wild tigers to raise awareness about their diminishing numbers.
Under the partnership, the brands will collaborate to unveil a Rare Stripes Collection, which is part of TX2 , a six year initiative with the global goal to double the world’s wild tiger population by 2022.
The garments are being created by artists, who include contemporary artist and sculptor Meryl Smith (USA), illustrator and designer Esther Goh (Singapore), illustrator and printmaker Julienne Tan (Cambodia) and visual and digital artist Sean Lean (Malaysia).
The campaign further supports the previously launched #3890Tigers campaign in 2017, where consumers pledged against illegal tiger trade by merging their ‘selfies’ with one of six tiger artworks created by global artists using the power of Artificial Intelligence (AI) technology.
Michael Baltzer, leader of WWF Tigers Alive, said: "The global effort to double wild tiger numbers is the best fighting chance we can give for tigers to thrive in the wild, and we are witnessing more tiger-inspired brands get behind this goal. The Rare Stripes collection demonstrates that, by raising funds and awareness towards doubling wild tigers, brands have the power to give back to this majestic animal.”
Venus Teoh, international brand director for Tiger Beer said: “We want people to take action to save the wild tigers, our beloved brand icon, from extinction. We are working with our partners WWF, Kenzo and great emerging talent to create this unique Rare Stripes collection to raise global awareness and funds for endangered wild tigers,”