Virtual Reality (VR) Marketing

National Geographic creates open-air augmented reality planetarium

By Richard Hillgrove, Editorial Intern

July 12, 2018 | 1 min read

National Geographic has teamed up with several companies to create what it claims is the first ever open-air augmented reality planetarium, called ‘ObservEtoiles’.

Launched in June, the publisher helped create the virtual reality (VR) park where visitors can put on a headset and be able to see the dark night sky.

Each show will feature narration of a Star Guide, sharing specially designed and continually updated content created by Andrew Fazekas.

The project, located in the Au Diable Vert Station Montagne, about 90 minutes southeast of Montreal, has been one of the biggest tourist attractions in Canada since its release, with 180 seats at an altitude of 1,000 feet.

The VR headset was created and designed by Dutch VR developers Aryzon while British company Escapist Games also teamed up with National Geographic to create the augmented reality function.

See a video description of the experience by clicking on the Creative Works box below.

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By National Geographic

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National Geographic

National Geographic, a world leader in geography, cartography and exploration, is an American digital cable and satellite television network that is owned by National...

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