Business on the Move: Chambord, The Macallan, Sport England, and more

Whisky makers The Macallan has appointed The Leith Agency.

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

French liqueur brand Chambord has appointed Brave as its creative agency following a review run through Creativebrief. Brave has been directed to creating a new through-the-line campaign across multiple channels.

Design brand has chosen Likefriends as a content partner. Likefriends will create specialist video content for's HomeTours video strand.

Single malt whisky brand The Macallan has added The Leith Agency to its agency roster to work on range of initiatives and partnership activities. The Edinburgh-based shop has been appointed on a retained basis and will work alongside the brand's other agencies, including J Walter Thompson.

FCB Inferno has retained the Sport England 'This Girl Can' brief following a mandatory government review. Sport England said that FCB was selected for its plans for maintaining the momentum of the campaign.

Outdoor clothing brand LL Bean has announced a partnership with Hyphen for a series of summer brand activations. The experiential agency has been tasked with introducing the brand and to festival goers across Britain.

Dutch pizza brand Magioni has appointed The Clerkenwell Brothers. The agency has been tasked with launching the gourmet pizza brand in the UK.

Marketing agency Peppermint Soda has reported three account wins, having been appointed by global property developer Select Property Group, packaging manufacturer Duo UK and Bear Grylls Survival Academy. The latter brief has seen the agency's scope of work broadened, adding to an existing retainer.

Gameloft Advertising Solutions has announced a partnership with dating app Happn. The partnership will allow Happn to optimise its advertising revenue and target millennial audiences.


Trisonic, a specialist audio media buying and creative agency has launched in London. The firm aims to bring a new approach to audio media buying and creative production.


Strategic marketing agency Home has acquired global brand and innovation consultancy Fusion Learning. Home said that the move will allow the agency group to provide an end-to-end service to clients.

S4 Capital, Sir Martin Sorrell's new communication business, has acquired MediaMonksin a deal which has been described as the largest acquisition for a creative production house.

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