The German-born Heiss was installed as creative partner at the Studio of Art & Commerce for just shy of three years, however he is best known perhaps for leading Dare’s creative from 2000 until 2015.
When he departed to launch Studio alongside Dare colleagues Mark Cramphorn and Gavin Bell, he stated he was as not interested in creating adverts for brands. Rather, he wanted to combine his love and knowledge of art to help brands make the desired cultural impact.
Now, Heiss is “ready to make some seriously crazy, weirdly beautiful, super-wonderful things” at his new shop in Shoreditch.
“I’m so happy,” he said. “You know when you walk in somewhere and you feel instantly at home? Wiedens is like that for me.
“Joining a place where everything is about making the best work with the best people for the best brands in the world is just so, so exciting. And being able to learn from ECDs Tony [Davidson] and Iain [Tait] and everyone else in the agency is a dream come true.”
Tait added: “I’ve always been a massive admirer of Flo (and his work). As we continue to develop differently-shaped work for differently-shaped clients, Flo’s expertise and experience will be invaluable. The agency is thrilled to have him here.”
At the time of writing, Heiss was still listed as creative partner on Studio of Art and Commerce' website.