Agency network Unlimited Group has marked the promotion of Sarah Shilling from managing partner to group chief marketing officer.
With over two decades experience in brand marketing, Shilling will play a pivotal role in its marketing outreach efforts while making a strong statement about its gender equality drive.
A communications and brand specialist with experience in corporate, B2B, consumer and integrated communications Shilling first arrived at Unlimited Group in 2013 following a move from PR provider Fever Unlimited.
Unlimited Group managing director Michael Richards said: “Sarah has the attitude, skill, tenacity and ambition for this role and will spearhead Unlimited Group’s marketing plans to drive growth.”
Shilling herself added: “Given the bold and ambitious plans for growing Unlimited Group following the reorganisation earlier this year, the timing could not be better. My first brief is to make the Unlimited Group famous and the second brief that I’m especially proud to be taking on, is the position of a female role model for all the exceptionally talented women across the group.”
Shilling’s arrival coincides with an internal reorganisation of Unlimited around seven key disciplines to offer clients a more streamlined and integrated service. These span health, customer engagement, brand, digital transformation, B2B & technology, CRM & acquisition and insight & analytics.