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Pitch Perfect: The Apprentice winner Sarah Lynn to offer business insights from Sweets in the City

Sarah Lynn, founder of Sweets in the City

Last year's series of The Apprentice saw Lord Alan Sugar name two winners – James White and Sarah Lynn. The latter is the founder of Sweets in the City and is set to join a fireside chat at The Drum’s annual Pitch Perfect conference in September.

Lynn will tell the story of her personalised sweet gifts business, explore how she plans for growth, discuss how she finds new opportunities and reveal how the show and Lord Sugar are helping her along the way.

In an exclusive interview, Lynn has spoken to The Drum about her views on the pitch process – including the cost of taking part.

“I’m a more comfortable pitcher in an informal setting," she said. "The days of standing up in front of PowerPoints and clicking through slides are done. The best form of pitching is engagement, visual presentations that could be done through an iPad, chat, through brochures etc.

"I don't think you have to stand there and click through slides to have an efficient or effective pitch now."

The Drum's Pitch Perfect conference, hosted by editor Stephen Lepitak, will aim to help marketers understand how to improve their ability to discover better methods of finding and working with clients to develop a prosperous relationship.

Other speakers can be found on the Pitch Perfect website, with more prominent business figures still to be announced. The day-long event will take place at Digitas' offices on Brick Lane in London on 13 September. Tickets can also be purchased online