Diageo delves behind the scenes of Johnnie Walker production to explore its heritage
Drinks giant Diageo has mounted a major Johnnie Walker push with the release of a short film detailing the people and places which bring the popular whisky brand to life.
Scotch: From Scotland to the World, showcases the two century history of the established tipple, paying tribute to the craftspeople and expert blenders tasked with maintaining that proud pedigree in the modern era.
Dominic Redfearn, global brand and communications director for Diageo said: “We produce some of the best grain and malt whiskies from our 29 distilleries across the length and breadth of Scotland. Johnnie Walker is at the heart of our business and in producing this film, we want viewers to hear from the heroes of our business, as they reveal how they make the world’s favourite whisky.”
Whisky blender Emma Walker added: “There’s nearly 200 years of heritage, history and the craft of blending that we are now responsible for. It comes from across the four corners, it’s intrinsically linked with the people and the places where it’s made and to see that all come together in the blend and then that to be shipped all round the world and enjoyed.”
Earlier this year Diageo unveiled a £150m investment to create a series of Scotch whisky visitor experiences at its distilleries, centred on a set-piece visitor centre in Edinburgh.
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Johnnie Walker
Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish town of Kilmarnock, East Ayrshire. The brand was first established...
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