Whole Foods unveils its first-ever Prime Day deals

Whole Foods, which was acquired by Amazon last year in a $13.7bn deal, has rolled out a slew of discounts and deals ahead of this year’s Prime Day.

Amazon recently announced that this year’s Prime Day - which annually offers members of its $119-per-year subscription service major savings - will last 36 hours, starting July 16 at 3 pm ET.

This year, members who spend $10 at Whole Foods from July 11-17 can get $10 on Amazon for Prime Day in return. Shoppers can get the account credit by scanning the Prime Code in their Whole Foods Market or Amazon app when they check out.

In addition to the $10 credit, members who have the Amazon Prime Rewards Visa will receive 10% back on up to a total of $400 in purchases when shopping at Whole Foods from July 14 – 17. Typically, card members receive 5% back.

Amazon is also encouraging members to try out grocery delivery from Whole Foods stores via Prime Now, which offers free two-hour delivery, through a special offer. For those who haven’t yet tried the service, Amazon is offering them $10 off their order when they shop before July 17 along with $10 to use towards a future order.

“This is Whole Foods Market’s first Prime Day and we’re taking the shopping experience to the next level,” said John Mackey, co-founder and chief executive of Whole Foods, in a statement.

“Between our exclusive deals and special Prime Day offers, you’re not going to want to miss out on these savings.”

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