Primo rolls out a wacky film showcasing failed experiments by teenagers
New Zealand flavoured milk brand Primo highlights how its not always true that teenagers can improve something.
Primo rolls out a wacky film showcasing failed experiments by teenagers / ColensoBBDO
The campaign, titled Primo Flavour Labs by Colenso BBDO, features two online series showcasing accidental successes, the on-purpose successes, and the complete failures that happened when producing Primo.
The first spot explores what a Noodle Primo would taste like and the second one questions the possibility of milking a goose.
The campaign is also organising a competition inviting young New Zealanders to show their experiments with Primo and the best entry will win $10k.
The campaign is supported by out of home advertising.
Clare Morgan, Fonterra brands New Zealand director of marketing, said: “Primo is all about providing flavours that young New Zealanders want. So to get them involved in the flavour making process is a dream come true for us.”
Thomas Darlow, creative group head at Colenso BBDO, said: “It’s so awesome for Primo to celebrate innovation. There’s something about letting teenagers know that it’s okay to try something and get it wrong that’s so refreshing to see.”
