Israeli Ministry of Tourism becomes title sponsor of Eurosport's Tour de France coverage

Israel sponsors Eurosport’s Tour de France coverage

The Israeli Ministry of Tourism has become a title sponsor of Eurosport’sTour de France coverage with a major on-air and digital campaign centred on the most famous race in cycling.

A pan-European advertising agreement will see Israel work on bespoke editorial programming in addition to promotional activations around this year’s riders, racers and events.

These will span the full cycling season on Europsort with TV and digital advertising appearing alongside all UCI World Tour events throughout 2018.

Jonathan Davies, managing director, advertiser partnerships, Eurosport at Discovery Networks International, commented: “As the ‘home of cycling’ for millions of fans across Europe, Eurosport is the perfect fit for a partner who is keen to develop its appeal as a destination for cycling tourists, a market that is growing year-on-year.”

Amir Halevi, Israel Ministry of Tourism director general, added: “As the number one destination for cycling fans across Europe, Eurosport is the perfect partner to promote Israel as a truly unique vacation destination. Thanks to our well-developed network of cycling trails that criss-cross the country, cycling offers tourists the chance to experience Israel's varied landscape and rich history like never before.

“Our programmes featuring Sam Pilgrim and Cédric Gracia showcase Israel's beauty and diversity to Eurosport’s huge linear and digital audiences across Europe.”

Included in this package will be over 800 branded idents and 100 ad spots throughout the three-week race, augmented by a digital campaign hosted on Eurosport.com.

Last winter Eurosport embraced Facebook to help propagate its Winter Olympic covergae throughout Europe.

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