Independent digital creative agency AnalogFolk has announced the appointment of Megan Murray as strategy director for the agency’s NY office.
The newly created position comes at a time of rapid growth for AnalogFolk as it sees an increased need for strategic leadership across its roster of clients, which includes Blink Fitness, Guardian and Nike, among others.
Murray, both a strategist and an experience designer by trade, joined AnalogFolk from Seattle-based athletic apparel company Oiselle, where she was the director of marketing. Previously, she worked at Possible in Seattle as an associate director of strategy on AT&T, Microsoft and Bacardi, and healthcare agency Havas Lynx, driving strategy on over half the agency’s total revenue.
Now based in NY for the first time since her Havas Lynx days, she reports to Kunal Muzumdar, partner and managing director of AnalogFolk US. Murray’s responsibilities have included leading strategy efforts out of AnalogFolk NY – while also collaborating with the team in Portland – and finding interesting insights that inspire great creative work, helping its clients define their overall digital strategy and growing the strategy team in NY.
Muzumdar said to The Drum: “Megan is one of those rare strategists that can deliver amazing thinking and insight without an ounce of ego,” “Having her join the agency was an easy decision – she has a great sense of consumer culture, is collaborative and hands-on and is a blast to work with. She flat out makes the work better, and as AnalogFolk continues to grow in the US, we are confident that Megan’s leadership will be invaluable to our clients and our agency.”
Commenting on her new role, Murray said: “AnalogFolk has an incredible culture of creativity that is not plagued by corporate rules and org charts. There’s an appetite here for doing better work, different work, and rethinking how we get there. I think our industry needs more rule-breaking shops. I’m ready to break some stuff in order to build better ways and better work.”