MillerCoors CMO David Kroll set to leave as brewer struggles to grow

David Kroll

David Kroll is leaving his post as marketing head at MillerCoors, according to a memo sent to distributors and employees by chief executive Gavin Hattersley.

MillerCoors, maker of beers including Coors Light and Miller Lite, has started searching for Kroll’s replacement. In the memo, Hattersley said he “won’t sacrifice finding the right person to satisfy an arbitrary timeline.” Kroll’s team will report directly to Hattersley in the interim.

According to the company, Kroll will “pursue independent business interests” once he departs on July 27. He first joined MillerCoors in 2012 and was promoted to chief marketing officer three years later.

In the memo, Hattersley pointed to Coors Light as one of the brewer’s biggest pain points, stating that he’s looking to appoint a marketing chief that will urgently focus on growing the brand.

“My immediate priority is to appoint a CMO who will advance our marketing efforts, working decisively and taking bold action to optimize our brand portfolio, with an urgent focus on turning around Coors Light’s performance and capturing more growth in above premium,” Hattersley wrote. “We need healthy brands across all three segments, but we simply cannot get to long-term, profitable growth without significant improvement in Coors Light.”

In May, MillerCoors’ parent company Molson Coors reported weak first quarter sales in all its major markets. In the US, net sales fell 5.8% compared to the year prior.

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